Sam's World

Now-a-days most of the business owners are looking for responsive ecommerce website design for their business. Having an responsive website has become the emerging trend as it allows your website to adapt in a controlled style to fit the different screen sizes devices. In a Business Insider Report it is reported that 54% of adults in US own smartphones and about 25% own tablets. In roughly 3 years, the number of tablets alone will overtake the number of PCs and by 2016, about 450 million tablets will be sold worldwide a year. That’s why many e commerce business have paid more attention to go mobile.

Moreover, the users can have a optimal viewing experience on any device type, no matter how big or small. Except this, there are many advantages of having an responsive website design for your business. Let’s check it out.

Enhanced user experience

According to a study of Morgan Stanley, almost 91% of the people have smartphones therefore having a Liferay responsive design can help to enhance the user experience by delivering a well-formatted site to its users worldwide. Making your site quickly accessible on mobile devices is necessary for businesses these days. In a responsive design, the device automatically adjusts according to a device’s screen and orientation. Also, it has a remarkable navigation control that is scaled for different device types and deliver access to all the content with ease.

Increased sales and higher conversion rates

One of the greatest benefit of responsive design is it delivers an enhanced site experience which can lead to a stronger conversion rates in the future. A ForeSee Results’ report said 54% of respondents are highly satisfied with their mobile experience and more likely to buy from the retailers mobile channel again. It uses standardized style sheets for many devices and creates a consistent look that delivers a positive impact on your conversion rates.

Flexible site management

If you have two versions of your website – one desktop version and one additional stand-alone mobile version then you must be cautious of losing traffic to your main website. You will have to take extra effort to manage two different sites. Responsive website design enables easier and less time consuming management to a single site. The administration interface are flexible and optimized and you as a business owner can access it with ease on every screen and device.

Improved SEO of your site

A responsive web design is always recommended for your business as it has single URL that represents to desktop as well as mobile users. It becomes easy for search engines to index responsive site, discover content and crawl correctly. This is the main reason why responsive sites scores high in search engine results as compared to other website. Your users will be able to find your site quickly thus generating more traffic.

Improved brand reputation

If it were some years ago the visitors might have accepted your business website accessible to them on their PC. But the contemporary websites have improved their standards thereby raising visitors expectations and requirements. They expect a company website to look good on any mobile device. If you don’t meet their expectations you are likely to spoil your brand reputation to your prospects. Offer customers and visitors a solid experience and always stay ahead of their expectations by designing and developing a responsive website which inturn increases your brand reputation and encourages good words about your brand as a whole.

Now it’s time to review your own stores? Do you have a responsive web store? If “YES” you should keep improving your site to satisfy your customers and if your answer is “NO” then you are losing your potential business opportunities to your competitor. Do you have any other ideas? Leave your comments in the below box…!

Learn more about Staging in Liferay 6.2

Liferay makes it easier for your content authors, editors and creators to live in harmony with your IT team and protect your live site with staging. Learn more by watching this video

Linked 2 Leadership

Triangle

Are your goals actually YOUR goals? Since the development of organizational strategic planning became a standard operating practice, organizations have set goals toward which they strive and around which they base decision-making.

Goals serve several purposes. Goals:

  • Defines future direction
  • Provides a tool for measuring success
  • Prioritizes resources
  • Aligns the collective efforts of the organization

Goals are essential to the success of any organization. So it makes sense to have them to help teams get their jobs done. But sometimes the very best intentions around setting and implementing goals end up causing unintended problems.

Un-Goals

Does this scenario sound familiar?

The senior leadership team in your organization holds a strategic planning day, usually off site, and your Director comes back with a new set of strategic priorities and a renewed enthusiasm for the great things the organization will accomplish at the completion of this new plan.

Now the task falls to…

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Governments realize these are tough economic times & are working to find ways to cut costs & increase effectiveness.  So how could government agencies take advantage of collaboration tools to solve today’s problems and lower cost? Here are five steps to consider.

  1.  Go Opensource. Agencies need to comply with open data principles and lower costs while improving the collaborative process. Using commercial opensource allows governments to have no vendor lock in and take advantage of open standards while having the peace of mind of a company fixing bugs, making enhancements to the technology and providing support. Liferay has made several improvements to Government agencies around the world by providing project based licensing to decrease costs while improving overall effectiveness of the agency. An interesting use case is the City of Chicago which uses Liferay to manage it’s communication with all emergency and disaster workers such as hospitals, EMTs Police etc tec to make sure that knowledge is transferred as quickly as possible and folks need only to visit 1 place for updates.
  2. Utilize People in Processes. Governments should separate each agency’s transaction-based processes, like writing purchase orders, from knowledge-based processes that involve judgment and experience, such as awarding tenders. This kind of analysis is required to identify the knowledge processes that would most benefit from collaboration. Making knowledge processes automatic usually hurts an agency’s ability to serve citizens because computers can’t make human judgments, which are often critical to meeting policy goals. Liferay is flexible enough to allow developers to create crude processes as well as manage workflows to automate or ask for human interaction.
  3. The structure of Data.  Governments should work toward a new set of enterprise architecture reference models and tools to make data consistent and therefore usable across the enterprise. Oversight is important in processes like fraud detection. At Liferay we allow for all types of structures due to our web based framework model.
  4. Identity Management. Establish policies to promote collaboration. Although we don’t need to rip out what’s in place, we do need to create collaboration that allows for workers to collaborate in teams across agencies. A government wide identity system would lead to role-based access control, thus facilitating virtual team building for problem solving. Liferay allows for role based access and can make this process single sign on from any device.
  5. Organizational change management.  Agencies must be willing to surrender control over their policy prerogatives and become part of a government wide solution. Change management involves a willingness to accept other people’s data, including data from other agencies and external experts, in the interest of developing the best solution. No single organization can be expected to have all the knowledge needed to make the best policy decisions to solve complex problems.

If Governments embrace the changes of social business they can provide higher levels of citizen satisfaction & interaction while improving their internal processes and managing costs.

Taking on a new challenge is always an exciting time and you tend to buy into the hype but after just 3 days with Liferay I can attest to a real difference as a company from top to bottom the bottom line is not nearly as critical as people and it is really refreshing to see a company live put its vision – http://www.theregister.co.uk/2013/01/23/open_and_shut/
The register highlights why Liferay will always be a relevant part of the market.
For those skeptics who believe morals, ethics and faith don’t belong in the workplace know that some companies can live out their faith in business.
My fellow Christians I have never seen a better example of a business from CEO on down be in the world but not of the world!

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

600 people reached the top of Mt. Everest in 2012. This blog got about 2,300 views in 2012. If every person who reached the top of Mt. Everest viewed this blog, it would have taken 4 years to get that many views.

Click here to see the complete report.

interopEnterprise based portals employ a desirable set of functional characteristics that provide value any number of ways. While ROI and other business calculators are engaged to offer a compelling business argument to the introduction of a company based knowledge repository, my focus will instead lie with efficiencies derived from penetrating the middleware platform of an enterprise. Several benefits provided through the use of web-based portal services & SOA are what I will explore in this post. There is a dominant, myopic perspective in which enterprise portals are viewed as an information architecture and not for what they are – an application. The architecture establishes the foundation for a common view of the data, applications, and a common management interface for content. However, the real benefit of an enterprise portal comes from the convergence, not from the web based display mechanism. This fusion differentiates enterprise portals from a collection of web sites by offering

  1. universal access to information,
  2. role-based personalization,
  3. cross-application workflow,
  4. common content management, and
  5. centralized user management.

While organizations are beginning to accept the concept of SOAs, many are struggling with the implementation taxonomy. Portal platforms can be a logical and appropriate initial step towards SOA implementation as their fundamental nature lends itself to SOA’s approach. To be clear, there are several facets that facilitate this transition. Specifically, portals use service oriented concepts through their practice of leveraging web services). By association, there is an inherent comfort zone in terms of portals and SOA. Enterprise portal projects can pull together the disparate groups involved in cross-discipline projects across-enterprises. Portal technology is considered a tangible, secular trend that IT professionals and users alike can relate to. Lastly, a robust portal product provides an off-the-shelf architecture that lends itself well to developing and deploying service oriented applications.

In yet another testament to a portal’s technological versatility, an additional facet includes its capacity to address application developer’s needs. Contextually, value here is defined in terms of its ability to

  • replace or augment legacy applications
  • create common views of data, and
  • facilitate access bymobile and wireless devices.

SOA Cautions and Benefits

Developmentally speaking, the portal – SOA union is in no way the mature stage of its life cycle. Similar to web services, the concept began with the integration of internal projects and evolved into an application that tied together various services. Nevertheless, the
research advocates that integration and reusability remain two of the chief determinants of a company’s decision to move forward with a SOA implementation. There are cautions and considerations to weaving SOA and portal architecture to a corporate environment. To name a few, one should consider the complexities of extending SOA beyond the corporate firewall. Moreover, consideration must be made with respect to the initial capital expenditure. However, these seemingly detrimental points have the potential to be rapidly offset by cost reductions and simplifications of processes by virtue of, as we will soon discuss, SOA’s reusability – or breakout value.

As a business case, the overhead of creating the service must be considered. However, the costs born out of a SOA portal based deployment are mitigated by taking into account the intrinsic attributes manifested in a SOA platform – service or application reusability. Vahidy defines this attribute as breakout value, i.e. self-service customer portals addressing the needs of different classes of requestors. SOA, in this instance, demonstrates its breakout value by its ability to service several stakeholders via its portal. A typical vision of the service oriented enterprise, leverages many of the independent, soloed applications that support diverse departmental needs. Finally, the creation and integration of Services– based Processes would weave, or orchestrate, them together using a Business Process Manager or workflow engine into an overall business process.

Integration with legacy systems is an important strategic aspect of SOA, but this applies to portals and every other client-facing application. The greater the number and diversity of integration points – and the more they change over time – the greater the benefit of exposing them as services. The key is to make the portal and every other client service-capable so that they can leverage the advantage of services without the overhead of additional middleware unless real time data manipulation is required. Irrespective of this value, many companies have not fully embraced the intrinsic worth derived from the SOA – portal blend. AMR’s data set indicates that barely 15 percent of the businesses polled intend on implementing SOA for their companies. To date, the balance of firms continues to cling to pre-SOA technology such as early generation web services and machine to machine integration.

Organizations that remain adamant about staying on the bleeding edge of technology employ portal platforms without fully understanding their limitations, benefits or potential to alleviate functional disconnects often apparent in IT environments. Due in part to the increasing cost of failure, it is highly beneficial to embark upon a feasibility study prior to platform rollout. Such a study targets specific objectives including

  • accessing and prioritizing business requirements,
  • determining the feasibility of the fundamental concept,
  • identifying and weighing the issues surrounding the implementations,
  • identifying critical success factors, and
  • determining the likely cost of meeting the business requirements based on the priority scheme.

Additionally, feasibility for an enterprise-wide implementation can be demonstrated via a prototype of the proposed solution.

Enterprise portals can offer demonstrable business value. The key lies with having a clear mission. Companies eager to implement an enterprise-wide portal platform commonly overlook or neglect to consider long-term value. Frequently, such firms end up with static content rather than realizing or leveraging a portal’s full potential – the utilization and accessibility of productivity applications and
knowledge sharing.

For all the benefits, no single portal architecture or its variants offers a panacea. Although SOA architecture with respect to portals remains diverse, significant gaps between web services potential and it is current capabilities exist. In sum, the limitations depend on the intent. C-Level stakeholders tout the simpler benefits of using web services solely for tasks such as uploading data to portals. However, the limitations become apparent when more complex jobs are added to the mix. While not unique to web services, portals or SOA technology, distributed systems have the tendency of performing more slowly than self-contained ones as network constraints become limiting factors. As is often the case, it becomes a question of using the right tool for the right job. The benefits of flexibility
and access gained by tying the systems close to the units of work they represent – and to others across the organization – far outweigh detrimental performance hits experienced by the network.

Having evolved from an HTML based collection of documents, successive portal generations evolved into content providers and as application interface tools, to name a few. Dually driven by versatility and necessity, variants of portal platforms include the integration of web services and SOA. With this, the real benefit of enterprise portals comes from Information Technology convergence, and is not strictly based on the prevailing notion of being a uni-dimensional, web-based display mechanism. Regardless of the
potential or realized business value, having a clear mission prior to platform rollout remains critical. While no particular position is embraced, it remains imperative that businesses understand both the challenges and choices these platforms present. Losing sight of their full functionality, many organizations blindly invest in portal technology. Regrettably, these firms instead end up with stagnant content on a portal that barely lives up to its potential – IT convergence in terms of universal access to content and search functionality shared across applications.

As marketing and ecommerce professionals, our goal is to turn shoppers into buyers. Shoppers should easily be able to find the products they are looking for, be exposed to products we think they might also be interested in, and easily check out. Search deficiencies prevent shoppers from finding the products they are interested in, provides three types of search tuning techniques that can improve the shopping experience and then provides a road map for improving search at existing ecommerce sites.

Say, for example, that a site was selling women’s clothing. By visiting the site and searching for “blous” we discovered whether the internal search solution could handle common misspellings. You can validate your own site’s performance by performing a similar search. On your site locate your search page and purposefully misspell one of the products offered for sale. If the search returns
no results or meaningless ones then your site’s search engine is seriously impaired. A properly tuned site will suggest a proper spelling and return the results for it. Likewise, suppose you maintain a site for wood-workers and crafters. Suppose you search for “shoe.” Did you mean the shoe of a wood plane, a paintable sneaker, a shoe shaped cutout, a shoetree, a pattern for a shoeshine kit? How will your site help a potential buyer sort out potentially messy search results?

In conversation with your product placement staff, determine the name of a product that is ambiguous. Enter this term and if
the results are meaningless or inconsistent with your expectation then the site engine is not properly tuned. In each of these scenarios, the unsatisfied shopper may likely move on to the next online store. Each customer’s business was lost because the online store was using basic search. Leaving customers with basic search is like opening a store with no employees. The average customer feels abandoned after a failed search.

Retailers can optimize user experience in three ways:
1. Content-based Tuning makes sure that the right products are in the result set for given searches. While most search engines will return products based on text found in a product’s description, it is also important to consider alternate spellings, synonyms and
related concepts. We ask our customers if their search platform can differentiate between a search for a given product and accessories for that product. For example, can their search platform differentiate between bikes and bike helmets when a user enters “bikes”
as the search term?
2. Marketing-based Tuning focuses on product placement within a result set; a very useful tool for Marketing Departments. This type of tuning identifies which products should appear at the top of a result set based on a company’s understanding of their customers’ needs and expectations. Moving winter-related products to the top of the search results page during the winter season sales cycle is an example of marketing-based tuning.
3. Customer Behavior-based Tuning uses the knowledge of which products are most popular and to make sure they appear closer to the top of a search results list. This powerful tool is especially important for managing product placement.

Roadmap to Search Success consists of three stages:
I. Assessment
II. Development of a search implementation plan
III. Execution of this plan to achieve search integration, optimization, and tuning

The first step in the road map is to assess how a site’s search and discovery experience measures up in the market place. Knowing where a site’s search capabilities stand in relation to others in the market is a strong indicator of its competitive position. Since search can be used to position products, drive navigation, and present shoppers with meaningful choices, this evaluation is mandatory and of strategic importance. The outcome of the assessment provides the basis for search implementation plan. This plan delivers a strategic initiative to satisfy clients concerns with:

  • Security and Confidentiality
  • Integration
  • Accuracy
  • Straight-forward implementation

The execution of the search implementation plan is designed to meet the needs of shoppers and the goals of the retailer to deliver a competitive and successful online retail site.

Operators of ecommerce sites that help their customers find products by upgrading site search capability can expect a high return on investment. While most sites will benefit by continuously tuning their site search, those with no advanced search capability have the
most to gain.

ValueOrganizations that employ and support a distributed workforce increasingly face a dilemma. The absence of critical information often has a negative impact on employees whose livelihoods remain dependent on the access to data housed in company repositories. To address this issue, businesses are increasingly turning to portals to fill this void.

This topic will be explored by following a two-tier, or business benefits and technical hybrid approach. This initial post will discuss the merits of a portal’s ability to, at a minimum, act as a communication channel to a distributed workforce. No less critical, a description of an alternate class of solution and the value it adds will be briefly reviewed. With this, the inter-operability of web services, portals, and SOAs in terms of convergence technology and the value it offers to an enterprise is unmistakeable.

Companies, particularly those which primarily employ a distributed workforce, increasingly face a dilemma. The absence of critical information often has a negative impact on employees whose livelihoods remain dependent on data warehoused throughout various file structures. One channel increasingly used by firms to address this concern is enterprise based portals. The popularization and widespread acceptance of portal technology was driven in part by several factors. In the late 1990s, portals evolved as a viable corporate solution. Yahoo ® introduced one of the first versions of a user-centric portal in 1996. The premise was simple—users needed to create a profile to access a collection of information through a personal web space. Portal evolution includes previous
generations that focused on the aggregation of data via a common interface (see Figure One). Prior to this point, data resided on various non-centralized file structures. From a collective repository of HTML based documents, portals developed into an application integration tool; although at the time this framework remained immature. Although an incomplete evolutionary snapshot, these points explicate the majorshift to portals.

Portals enable access to critical information assets, in this context defined as information, content, applications, and business processes. It facilitates the interaction of critical information, knowledge and human assets to select target audiences – all delivered in personalized manner. Portals also present the capability to provide personalized information to users in a timely fashion. As we will soon see, self-service portals have revolutionized the integration and aggregation of web-wide data and applications. This virtue of portal technology, or open standard architecture, has redefined application and data management.

If content delivery is the highlight of the traditional portal, the aggregation of applications and data is a focal point of current generation portal architecture. As this paper seeks to demonstrate, current portals and their variants address prior deficiencies through the use of more advanced access mechanisms that enable them to collect and disseminate data within and throughout an enterprise. Initially, there was a need to gather and incorporate data from and across multiple sources . The growing complexity of business model structures led to a considerable increase in the number of processes, applications, and user databases. Plainly, data historically stored at multiple locations consumed more time to integrate. Users needed a responsive, open platform for browser based activities. This move forward was not without its challenges as increasing user requirements placed a growing burden on a
portal’s ability to satisfy this insatiable demand.

It is a fact that contemporary portal solutions integrate a user interface with a data sharing platform . This convergence provides a simple consolidated view of content across widearea networks. As previously suggested, business process integration has, among others, the capability of consolidating both internal and external information within and throughout an enterprise. This unique coupling of automation and integration intrinsic in the web-portal process enables and simplifies the management of business processes and critical applications.

Insights Through Collaboration

As the technology evolved, tools to create new applications and functionality were added. No longer a uni-dimensional access point to multiple data sources, portals evolved from a one-way repository to a two-way interactive tool allowing users and administrators the ability to not only locate, but also add information to the database. This latter function – or its collaborative ability – acted to improve portals in terms of sharing business insights and increasing employee productivity. Although one goal was the development of a true integration platform, the resultant portal design includes the integration at the glass via common presentation elements and conformity to portal and UI related standards. When building a business case, portals can also deliver demonstrable qualitative value. The business drivers for portal adoption include, but are not limited to, the ability to create an efficient, intuitive, and appealing
environment for information gathering, collaboration, and task oriented applications. In particular, portals provide a degree of strong, qualitative appeal to remote employees whose livelihoods remain dependant on data warehoused throughout various file structures. As a means of communication, one of the greatest values offered by portals is its ability to act as a channel for intra-company communication.

Lastly, knowledge repositories also serve as a central access point to company resources, allowing users’ access to otherwise inaccessible or difficult to find material. User demands continue to evolve, pushing web-portals to function as web applications. Remote access via web services, ostensibly for information retrieval and database connectivity, is now possible remotely through PDAs, mobile phones, and laptops. With this, the web application server offers integration between web technology and content retrieved from an open source and distributed over a wide area network. As suggested, web applications provide enterprise critical benefits including :

  • Consolidated view of enterprise for integrating and managing business processes
  • Availability of business intelligence data through diverse connections
  • Productive, collaborative environment through interactive user communities and groups.

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