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Now-a-days most of the business owners are looking for responsive ecommerce website design for their business. Having an responsive website has become the emerging trend as it allows your website to adapt in a controlled style to fit the different screen sizes devices. In a Business Insider Report it is reported that 54% of adults in US own smartphones and about 25% own tablets. In roughly 3 years, the number of tablets alone will overtake the number of PCs and by 2016, about 450 million tablets will be sold worldwide a year. That’s why many e commerce business have paid more attention to go mobile.

Moreover, the users can have a optimal viewing experience on any device type, no matter how big or small. Except this, there are many advantages of having an responsive website design for your business. Let’s check it out.

Enhanced user experience

According to a study of Morgan Stanley, almost 91% of the people have smartphones therefore having a Liferay responsive design can help to enhance the user experience by delivering a well-formatted site to its users worldwide. Making your site quickly accessible on mobile devices is necessary for businesses these days. In a responsive design, the device automatically adjusts according to a device’s screen and orientation. Also, it has a remarkable navigation control that is scaled for different device types and deliver access to all the content with ease.

Increased sales and higher conversion rates

One of the greatest benefit of responsive design is it delivers an enhanced site experience which can lead to a stronger conversion rates in the future. A ForeSee Results’ report said 54% of respondents are highly satisfied with their mobile experience and more likely to buy from the retailers mobile channel again. It uses standardized style sheets for many devices and creates a consistent look that delivers a positive impact on your conversion rates.

Flexible site management

If you have two versions of your website – one desktop version and one additional stand-alone mobile version then you must be cautious of losing traffic to your main website. You will have to take extra effort to manage two different sites. Responsive website design enables easier and less time consuming management to a single site. The administration interface are flexible and optimized and you as a business owner can access it with ease on every screen and device.

Improved SEO of your site

A responsive web design is always recommended for your business as it has single URL that represents to desktop as well as mobile users. It becomes easy for search engines to index responsive site, discover content and crawl correctly. This is the main reason why responsive sites scores high in search engine results as compared to other website. Your users will be able to find your site quickly thus generating more traffic.

Improved brand reputation

If it were some years ago the visitors might have accepted your business website accessible to them on their PC. But the contemporary websites have improved their standards thereby raising visitors expectations and requirements. They expect a company website to look good on any mobile device. If you don’t meet their expectations you are likely to spoil your brand reputation to your prospects. Offer customers and visitors a solid experience and always stay ahead of their expectations by designing and developing a responsive website which inturn increases your brand reputation and encourages good words about your brand as a whole.

Now it’s time to review your own stores? Do you have a responsive web store? If “YES” you should keep improving your site to satisfy your customers and if your answer is “NO” then you are losing your potential business opportunities to your competitor. Do you have any other ideas? Leave your comments in the below box…!

Learn more about Staging in Liferay 6.2

Liferay makes it easier for your content authors, editors and creators to live in harmony with your IT team and protect your live site with staging. Learn more by watching this video

Linked 2 Leadership

Triangle

Are your goals actually YOUR goals? Since the development of organizational strategic planning became a standard operating practice, organizations have set goals toward which they strive and around which they base decision-making.

Goals serve several purposes. Goals:

  • Defines future direction
  • Provides a tool for measuring success
  • Prioritizes resources
  • Aligns the collective efforts of the organization

Goals are essential to the success of any organization. So it makes sense to have them to help teams get their jobs done. But sometimes the very best intentions around setting and implementing goals end up causing unintended problems.

Un-Goals

Does this scenario sound familiar?

The senior leadership team in your organization holds a strategic planning day, usually off site, and your Director comes back with a new set of strategic priorities and a renewed enthusiasm for the great things the organization will accomplish at the completion of this new plan.

Now the task falls to…

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Governments realize these are tough economic times & are working to find ways to cut costs & increase effectiveness.  So how could government agencies take advantage of collaboration tools to solve today’s problems and lower cost? Here are five steps to consider.

  1.  Go Opensource. Agencies need to comply with open data principles and lower costs while improving the collaborative process. Using commercial opensource allows governments to have no vendor lock in and take advantage of open standards while having the peace of mind of a company fixing bugs, making enhancements to the technology and providing support. Liferay has made several improvements to Government agencies around the world by providing project based licensing to decrease costs while improving overall effectiveness of the agency. An interesting use case is the City of Chicago which uses Liferay to manage it’s communication with all emergency and disaster workers such as hospitals, EMTs Police etc tec to make sure that knowledge is transferred as quickly as possible and folks need only to visit 1 place for updates.
  2. Utilize People in Processes. Governments should separate each agency’s transaction-based processes, like writing purchase orders, from knowledge-based processes that involve judgment and experience, such as awarding tenders. This kind of analysis is required to identify the knowledge processes that would most benefit from collaboration. Making knowledge processes automatic usually hurts an agency’s ability to serve citizens because computers can’t make human judgments, which are often critical to meeting policy goals. Liferay is flexible enough to allow developers to create crude processes as well as manage workflows to automate or ask for human interaction.
  3. The structure of Data.  Governments should work toward a new set of enterprise architecture reference models and tools to make data consistent and therefore usable across the enterprise. Oversight is important in processes like fraud detection. At Liferay we allow for all types of structures due to our web based framework model.
  4. Identity Management. Establish policies to promote collaboration. Although we don’t need to rip out what’s in place, we do need to create collaboration that allows for workers to collaborate in teams across agencies. A government wide identity system would lead to role-based access control, thus facilitating virtual team building for problem solving. Liferay allows for role based access and can make this process single sign on from any device.
  5. Organizational change management.  Agencies must be willing to surrender control over their policy prerogatives and become part of a government wide solution. Change management involves a willingness to accept other people’s data, including data from other agencies and external experts, in the interest of developing the best solution. No single organization can be expected to have all the knowledge needed to make the best policy decisions to solve complex problems.

If Governments embrace the changes of social business they can provide higher levels of citizen satisfaction & interaction while improving their internal processes and managing costs.

Taking on a new challenge is always an exciting time and you tend to buy into the hype but after just 3 days with Liferay I can attest to a real difference as a company from top to bottom the bottom line is not nearly as critical as people and it is really refreshing to see a company live put its vision – http://www.theregister.co.uk/2013/01/23/open_and_shut/
The register highlights why Liferay will always be a relevant part of the market.
For those skeptics who believe morals, ethics and faith don’t belong in the workplace know that some companies can live out their faith in business.
My fellow Christians I have never seen a better example of a business from CEO on down be in the world but not of the world!

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